The Herbal Treatment (Dr. Yasir Arafath / Dr. S. Akbar Kausar legacy)
Handover
05 March 2014
Digital Rebirth of a Unani Healthcare Brand
Bridging centuries-old Unani medicinal wisdom with modern digital storytelling. We reimagined The Herbal Treatment’s web presence to enhance credibility, clarity, and
patient engagement.
Services Delivered:
UX/UI Design
Responsive Web Development
Content Strategy & SEO
Product & Team Showcase
Media Integration
The Challenge
The Herbal Treatment operates in a traditional Unani healthcare space, deeply rooted in heritage and trust. Yet its digital presence was dated, inconsistent, and not optimized for a modern patient audience. The key problems:
Fragmented content and unclear site structure
Weak brand consistency and visual dissonance
Low search visibility for treatment / remedy pages
Difficulty in showcasing products, therapies, and the team's credentials
Poor mobile experience, which is critical for health seekers
These obstacles limited trust, engagement, and conversion potential.
Our Approach & Solution
1. Brand Identity & Visual Cohesion
We created a visual system that blends heritage cues (e.g. classic iconography, nature tones) with modern clarity — giving The Herbal Treatment a distinct, credible look.
2. Information Architecture & Content Strategy
We restructured the site’s taxonomy: clear service categories, treatment pages, practitioner bios, product sections. Content was rewritten to communicate benefits, science, and heritage in a patient‑friendly voice.
3. Responsive Development & Performance Optimization
We built mobile‑first templates, optimized assets, and ensured a smooth experience across devices — essential for potential patients browsing on phones.
4. Media & Team Showcase
We designed dedicated sections to present treatment images, herbal ingredient visuals, patient stories, and profiles of the medical team — enhancing authenticity and trust.
5. SEO Targeting & On-Page Optimization
Each treatment page was optimized with aligned keywords, metadata, schema markup, and internal linking. We aimed to drive relevant organic traffic for Unani / herbal treatment queries.
Results & Impact
+72% growth in organic traffic to treatment pages within the first 4 months
Bounce rate reduced from ~65% to 38%
Mobile session length up by 60%
Patient inquiries up by 45% month over month
Strengthened brand presence; patients reported more confidence in the site’s legitimacy
Client Testimonial
“With Zoh Media’s guidance, The Herbal Treatment gained a web presence that matches our expertise and heritage. Prospective patients now browse with confidence; the treatment pages are clear, credible, and beautiful.”
— Dr. Yasir Arafath, The Herbal Treatment
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