APC Ltd

The Medicine Accelerator

  • Category
  • Biopharma & Life Sciences
  • Start Date
  • April 2025
  • Client
  • APC Ltd
  • Handover
  • Ongoing Partnership

Transforming Digital Strategy for a Global Biopharma Innovator

APC accelerates the development of medicines through advanced process modeling and data science. Zoh Media was engaged to elevate APC’s digital footprint – aligning its online presence with the company’s world-class scientific capabilities. While engaged as a consultant through Zoh Media, Riyazul A. Mohamed (Founder of Zoh Media) plays an integral role within APC’s digital marketing team, working closely with internal stakeholders to plan, execute, and optimize all marketing activities.

Services Delivered:

  • SEO & AI Search Optimization
  • PPC Management (Google, Bing & LinkedIn Ads)
  • Email Marketing
  • Content Strategy & Copywriting
  • Website Maintenance & Performance Optimization
  • Marketing Strategy & Research

The Challenge

Olympia Panache is a luxury residential development emphasizing community, aesthetics, and high-end experience. But its digital presentation lagged behind:

  • Highly technical subject matter that demanded precision and scientific credibility.
  • Limited search visibility despite strong domain authority.
  • Need to drive qualified traffic from pharma decision-makers globally.
  • Disconnected marketing activities with limited campaign-level ROI tracking.

To compete in premium real estate, digital identity matters as much as location — the site needed to communicate value, elegance, and ease of exploration.

Our Approach & Solution

  • 1. SEO & AI-Powered Optimization

We rebuilt APC’s SEO architecture using AI-driven keyword mapping and LLM-optimized content clusters – ensuring visibility across R&D, Process Development, and Manufacturing searches.

  • 2. PPC Campaigns with Precision Targeting

We designed multi-channel campaigns across Google, Bing, and LinkedIn Ads focused on research scientists, process engineers, and CDMO executives. Ad groups were built around service lines and topical clusters to ensure high intent and low CPC.

  • 3. Intelligent Content Marketing

Partnered with APC’s scientists and marketing team to transform technical insights into engaging, search-optimized thought leadership pieces, case studies, and press content.

  • 4. Marketing Automation & Email Campaigns

Built segmented email workflows in Salesforce to nurture audiences by interest and funnel stage – from event invites to deep-dive technical resources.

  • 5. Continuous Measurement & Optimization

Integrated dashboards tracking impressions, CTR, conversions, and MQLs across SEO and paid channels, feeding into a unified performance framework.

Results & Impact

  • +300% increase in organic traffic in 12 months.
  • 1.5× improvement in PPC lead quality (MQL to SQL ratio).
  • Reduced cost-per-lead by 42% through cross-channel optimization.
  • Increased global visibility across the US& EU life sciences markets.

Powered by data, driven by results — we craft AI-enhanced marketing strategies that accelerate growth.

Quick Links

Contact Us

DUBLIN, IRELAND (HQ)

Landscape House, Baldonnell Business Park, Baldonnell, Dublin, Ireland. D22 P3K7

© 2025 Zoh Media Limited. All rights reserved.
Privacy Policy | Cookie Policy

Stay Ahead in AI Marketing

Get monthly insights on AI, SEO, and digital growth strategies — straight to your inbox.